BG 9.14
They are diligent in chanting my name, are determined in showing their respect for me, and remain perpetually engaged in worship.
नमस्यन्तश्च मां भक्त्या नित्ययुक्ता उपासते
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satataṁ — always
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kīrtayanto — singing divine glories
kīrtayantaḥ -
māṁ — me
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yatantaśh — striving
yatantaḥ -
cha — and
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dṛiḍha-vratāḥ — with great determination
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dṛiḍha
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vratāḥ
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namasyantaśh — humbly bowing down
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cha — and
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māṁ — me
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bhaktyā — loving devotion
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nitya-yuktā — constantly united
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nitya — constantly
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yuktā — united
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upāsate — worship
Fools ignore me when they see me in human form. They do not know my transcendental nature as the Supreme Lord of everything. Their hopes are futile, their actions are useless, and their knowledge is ineffective. They are demonic and godless. The great souls who have taken refuge in my divine nature render service without hesitation, knowing me as the imperishable source of everything. They are diligent in chanting my name, are determined in showing their respect for me, and remain perpetually engaged in worship. There are also others who worship me through the cultivation of knowledge. They worship me as the oneness in duality and diversity, and by my diverse cosmic manifestations.
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